Shilpa Shetty and Raj Kundra’s son Viaan started a “unique business venture” at the age of 10. On Sunday, the actor shared a video announcing her son’s startup idea and showed off a custom pair of sneakers he made for his mom. With the title VRKICKS, Viaan offers tailor-made merch from 4999. (Also read: Shilpa Shetty’s daughter Samisha copies her while feeding ducks in London)

Shilpa shared the video, writing: “My son Viaan-Raj’s first and unique business venture, @vrkickss ‘creating custom sneakers’ Little children and their big dreams should always be encouraged. From the idea & concept of the enterprise to the designs, and even the video… he’s it all!Entrepreneur and director The amazing thing is that at this young age he has promised to donate a portion of the proceeds to charity️He’s only 10!This GenZ has mumZ SO PROUD surprised! All the best, my son.”

The video also featured a proud Shilpa Shetty at the end. Sharing her excitement, she said: “I am so proud of you. This is such a great undertaking.” Commenting on the news, Farah wrote: “The confidence (thumbs up emojis).” “Where are my sneakers Viaan -Keep it going buddy!!” wrote Amit Sadh.Shamita Shetty said: “Wohooooo can’t wait to get my custom made @vrkickss proud maasi (aunt).”

Shilpa Shetty married businessman Raj Kundra in November 2009. She welcomed her first child, Viaan in 2012. She was later blessed with a girl, Samisha, via surrogacy. While Shilpa often happily poses with her kids in front of the paparazzi, Raj has been out wearing face masks since his involvement in a case. He was arrested last year in a porn-related case and charged as one of the people involved in the production and streaming of adult videos.

Shilpa will next be featured in Rohit Shetty’s upcoming web series, Indian Police Force, which will stream on Amazon Prime Video next year. It officially marks Shilpa’s OTT debut alongside Sidharth Malhotra and Rohit. Shilpa was last seen in Nikamma.

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