Anupam Chero, whose film The Kashmir Files is the highest-grossing Hindi film this year, has shared his thoughts on why Bollywood films have been virtually unsuccessful at the box office, while South Indian films have become box office hits during the same period. The actor said it’s because Southern movies prioritize content while Bollywood movies focus on stars. Read also| Anupam Kher says ‘meri to nikal padi’ as Karthikeya 2 becomes blockbuster

Anupam’s latest movie Karthikeya 2, who left Laal Singh Chaddha and Dobaaraa behind the Hindi box office, is a Telugu film starring Nikhil Siddhartha. Anupam praised the approach of South Indian films in a new interview about the film.

Speaking to ETimes, Nikhil spoke about the need to keep an eye on the pulse of the audience to make relevant films. To this, Anupam added, “You make things for consumers. (The problem starts) the day you look down on consumers, ‘We’re doing you a favor by making a great movie. Now you’re watching a great movie.’ Greatness is achieved through a collective effort and that’s what I’ve learned by making movies in Telugu… I just made another movie in Telugu, I made a movie in Tamil language, I’m going to do a Malayalam- make a movie.”

The actor added: “I think over there, I don’t differentiate between the two, but I think (their) cinema is relevant because they don’t mimic Hollywood. They tell stories, here we sell stars.”

Karthikeya 2 is a mysterious adventure film written and directed by Chandoo Mondeti, the sequel to the 2014 film Karthikeya. The plot follows Dr. Karthikeya of Nikhil who is looking for the lost anklet of Lord Krishna. Anupam, who has a supporting role in the film, had celebrated its success in a post on his Instagram account writing, “Meri to nikal padi dosto (I am on a roll) The Kashmir Files ke baad meri Karthikeya 2 film bhi blockbuster hai!! (After The Kashmir Files my fil Karthikeya 2 is also a blockbuster).”

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